K4tie

1) What year was the advert produced? It was produced in 1955. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. I n 1950s adverts, women were represented as domestic homemakers, subservient wives, and mothers whose purpose was to serve their families and please their husbands. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It promotes the product by saying 'OMO makes whites bright ' meaning that the product work well to clean a 'white' product showing that women should buy it because it cleans well.  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Make up - 'red lipstick' that women still uphold beauty standards even when cleaning. Props - c...

11)  Introduction to marvel 12)  Film Industry-Black Widow 13)  I, Daniel Blake

1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.     2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post.     3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  One stereo type you can find are cleaning products showing women in the product that they should be cleaning and staying in the house making the husband happy. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

  1) What is the preferred reading of a media text? The preferred reading is the meaning the producer wants the audience to accept . 2) What is the oppositional reading of a media text? An oppositional reading is when the audience disagrees with the message . 3) How does the Harry Brown trailer position the audience to respond to the teenage characters? The trailer makes the teenagers look violent, dangerous, and threatening , so the audience feels fear and anger towards them. 4) Why might young people reject this reading and create an oppositional reading? Young people may feel the trailer is unfair and stereotypical . They may think it shows teenagers as bad and ignores social issues like poverty or lack of support . 5) McDonald’s advert analysis (150+ words, very simple) The preferred reading of the McDonald’s advert is that McDonald’s is a happy, friendly, and positive place . The advert uses bright colours, smiling people, and upbeat music to show McDonald’s as e...

  1) Definition of a passive audience A passive audience believes what they see or hear. 2) Definition of an active audience An active audience thinks about media messages. 3) Definition of the hypodermic needle theory Media messages affect everyone the same way. 4) Uses and Gratifications Theory INFORMATION / SURVEILLANCE Media text: The Times newspaper Why: It tells audiences important information about politics, the world, and current events. PERSONAL IDENTITY Media text: Instagram Why: It shows who you are. DIVERSION / ENTERTAINMENT Media text : Netflix Why: It is fun to watch. RELATIONSHIPS Media text: WhatsApp Why: It helps people talk to friends. 5) Blue Planet Audience Analysis The Blue Planet clip gives information and entertainment. The visuals are interesting and help audiences enjoy learning about the ocean.

  1) What is independent cinema and how is it different to Hollywood blockbusters? Independent cinema is made with small budgets and focuses on realistic stories and social issues . Hollywood blockbusters have big budgets , famous actors, lots of special effects , and are made to make lots of money. 2) What is I, Daniel Blake about? It is about a man struggling with the UK benefits system after having a heart attack, and how it affects his life. 3) Who directed I, Daniel Blake and why is this important? It was directed by Ken Loach . This is important because he is famous for making films about working-class people and real social issues . 4) How was I, Daniel Blake promoted? (3 methods) Film festivals (Cannes) – targeted critics and indie film fans Posters and trailers – targeted adults and socially aware audiences Interviews and press coverage – targeted people interested in politics and society 5) What unusual or creative marketing methods were use...

  Part 1: Skittles Advert Analysis 1) Key conventions Logo  =  Big and clear so you remember the brand. Colour  = Bright rainbow colours show fun and lots of flavours. Slogan  = “Taste the Rainbow” tells us Skittles have many flavours. Image  = The rainbow made of Skittles looks fun and unrealistic. 2) USP and persuasion USP – Lots of different fruity flavours in one bag.  Persuasive techniques – Bright colours and a catchy slogan. Part 2: Advert Research 1) Clear brand identity Apple – “Think Different”.  Shows Apple as creative and innovative. 2) Shock / controversial advert Benetton – “UNHATE”.  Used shocking images to get attention and start debate. 3) Emotional advert Dove – “Real Beauty”.  Made people feel good by showing real people.

  Analyse the Heat advert featuring Beyonce to show how connotations are created to communicate meanings In the advert of Beyonce featuring a perfume we can see the name 'Heat' can connote warmth, passion, intensity and desire which makes the product look more bold and eye popping. The strong red dress gives the dress this idea of reminding viewers how the colour red represents fire, warmth and attraction. Beyonce standing in that position is shown in a confident stylish pose with a bright glamours red dress which conveys the fact that people would view the perfume as strong and powerful. The text Beyonce emphasise that this fragrance is created by a famous celebrity which gives credibility to the product. Why might charities use pictures of children in their advertising ? They might use children because they are young and children create a strong emotional response and by this it makes people feel sympathetic for the children. choosing children for the adverts can show vulnera...

1) List the companies involved in the creation of Black Widow. Marvel Studios Walt Disney Studios Motion Pictures Visual effects companies like ILM and Wētā FX    2) What is conglomerate ownership and how does it link to Black Widow? Conglomerate ownership is when a big company owns smaller companies.  Disney owns Marvel, so Disney owns Black Widow.   3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?  Lots of explosions and action Famous actors High-quality special effects This shows it had a big budget.  4) How was Black Widow promoted to an audience? List at least three methods and why they were effective.  Social media – reached lots of fans quickly Trailers and posters – built excitement Brand deals and influencers – reached more audiences   5) What was the production budget for Black Widow and how much did it make at the box office?  Budget: about $288 mill...