K4tie

  1) What is an advertising campaign? An advertising campaign is a group of adverts with the same message and they all link together , try to promote a raise of awareness and they are mostly shown on tv online or social media  2) What is the objective of the NHS Represent campaign? The objective is to get more people from Black and Asian communities to donate blood as they want  to raise awareness that blood from these communities is needed. 3) What does this advert want people to do (call to action)? It wants people to register and donate blood as on 3% of the Asian and black communities donate blood. 4) Why is the advert called "Represent"? It is called “Represent” because it is about representation it means standing up for your community. 5) Why use celebrities? Name three. People would want to look up to them and might follow what the celebrities do. Example: Lady Leshurr – famous rapper known for freestyling. Levi Roots – famous for Reggae Reggae Sauce and TV appe...

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? One key convention can be that galaxy try's to show how luxury and rich the chocolate is.  2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. A key message their trying to shows is that galaxy is trying to give out the message  "Why have cotton when you can have silk?"   telling us that its a rich and a silky brand. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a  British actress, fashion icon, and humanitarian. Galaxy selected her because the advertising agency used a CGI-version of Hepburn from 1953, the year of her hit film Roman Holiday. The advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia. 4) In your own words, what is intertextuality? One media product  makes...