Galaxy Advert - CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

One key convention can be that galaxy try's to show how luxury and rich the chocolate is. 

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

A key message their trying to shows is that galaxy is trying to give out the message "Why have cotton when you can have silk?" telling us that its a rich and a silky brand.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn was a British actress, fashion icon, and humanitarian.
Galaxy selected her because the advertising agency used a CGI-version of Hepburn from 1953, the year of her hit film Roman Holiday. The advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia.

4) In your own words, what is intertextuality?

One media product  makes reference to other media products.

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

Her films are referred to how its luxury and how Italy is a romantic tranquil ,warm, rich and a classic Mediterranean village. The costume is modest and classic , the props is the vintage car is a car that in the 1950s people would drive, the setting is a slow pace to show calmness.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

 A hero, a villain or a heroine/princess. 

one media product (e.g. Galaxy) makes reference to other media products

Equilibrium- Audrey Hepburn is on a journey , Vender is selling by the road. 

Disruption/Disequilibrium - fruits spills causes the journey to pause.

New Equilibrium- Hepburn continuing her journey with a car driver and her enjoying the galaxy chocolate.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey Hepburn is represented as a glamorous and modest looking woman to show the idea she independent and not an easy target.

9) What representations of gender can you find in this advert?

That the women were represented as flirtatious and would have modest clothing ,Propp's 'princess'  as for men they were represented as working, 'helpers' or the 'hero's'. 

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

Audrey Hepburn show that she's the one in control by taking the bus drivers hat and putting it on a man in a car and making him a taxi driver for her so she can continue her journey and eat the galaxy chocolate calmy.