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Showing posts from December, 2025

Film Industry : Marketing - Marvel Cinematic Universe

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films featuring the comic book characters are set. 2) How much money have the MCU films made in total according to this article? More than $18.2bn (£13.7bn) to date. 3) Why did Marvel create the Avengers films? Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's most popular characters like the X-Men and Spider-Man. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony Pictures and MCUR have partner ship.  5) Which company owns the rights to the Fantastic Four and the X-Men? Disney owns the film and TV rights to the Fantastic Four and the X-Men. 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service   Disney+? Disney has also announced plans for several new Marvel TV series, including one based on Thor's adopted brother Loki, on...

Industries: Ownership and Control

1)what is a conglomerate in the media industries Major media companies are called conglomerates they own lots of subsidiaries (smaller companies). 2)What is a subsidiary? Its a smaller company owned by a bigger company.  3)What are the benefits for media companies of vertical integration The benefits of media companies of vertical integration is that they own many more subsidiary companies and with that it makes them own more money. 4)What are the benefits for media companies of horizontal integration? The company gets bigger and has less competition . It can reach more audiences . It can share resources and save money . 5)Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you . Disney Netflix Gopro  6)What is convergence and what device has changed the relationship between audiences and producers?  Now read   this article about Face...