Music Videos: Arctic Monkeys - I Bet You Look Good On The Dancefloor
Audience: 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Primarily young (11–24 ). The audience is notably white, often from working or lower-middle-class backgrounds in the UK. Key groups include Explorers, Reformers (valuing authenticity), and Mainstreamers They are attracted to the "indie lifestyle". 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Raw, authentic performance-based style , nostalgic 1980s aesthetic using vintage cameras. 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? Bypassing traditional music industry gatekeepers, utilizing early social media and managing the distribution of the band's music themselves by giving CDs to friends or families and would perform in pubs. 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to ...