Music Videos: Arctic Monkeys - I Bet You Look Good On The Dancefloor

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 Audience:

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.
Primarily young (11–24 ).The audience is notably white, often from working or lower-middle-class backgrounds in the UK. Key groups include Explorers, Reformers (valuing authenticity), and Mainstreamers They are attracted to the "indie lifestyle".

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Raw, authentic performance-based style, nostalgic 1980s aesthetic using vintage cameras.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
Bypassing traditional music industry gatekeepers, utilizing early social media and managing the distribution of the band's music themselves by giving CDs to friends or families and would perform in pubs. 

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
Fans are positioned to feel a direct intimate connection of nostalgia.

Industries:

1) How did the Arctic Monkeys first achieve success and build up their fanbase?
they used  Myspace to share demo recordings directly with fans and built a loyal following through grassroots word-of-mouth, handing out free demo CDs at their live gigs, which fans then uploaded and shared online. 

2) Why was P2P file sharing and Myspace an unexpected aspect to Arctic Monkeys' early success?
They bypassed traditional music industry gatekeepers, allowed fans to build the band’s reputation without label support, and occurred entirely outside the band's control or initial knowledge. 

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
Arctic Monkeys built their fame on grassroots, authentic rock, whereas BLACKPINK built theirs on highly curated, professional pop production

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
In 2006 they sold around 363,735 copies in its first week, becoming the fastest-selling debut album in the UK. 

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
The internet is positive for accessibility, democratic access, and finding niche audiences.

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