Denotations & Connotations

Connotations & Denotations 

Image result for water aid advert

In the advert, we can see a young boy sitting outside. He is wearing an old, faded blue shirt which shows he may not have many clothes. His facial expression is serious and sad, which immediately grabs attention. Behind him, there is a mud wall, suggesting the houses are made from natural, simple materials. The background is very bright, showing the hot sun and giving the sense of a dry climate. The advert also uses bold white text on the left side which is large and easy to read. At the top, we can see the WaterAid logo, making it clear which charity is behind the message.

Extension:

In this advertisement it is  particularly powerful as it uses visual puzzle and strong connotations to attract peoples attention and create an impression. At first glance, the closeup image appears to show a sensual part of the body either a buttocks or knees, but the tagline “Sexy heels by Samantha "explains to us that its just a smooth heel. The turn of event engages the viewer by playing on connotations of softness, beauty, and sexuality, suggesting that the product can make even a heel look attractive and desirable. The functional design helps us keep focus on the image and the product they are trying to sell, while the subtle humour and style make the ad both eye-catching and elegant by turning something ordinary into something sensually appealing, this advertisement successfully associates the brand with confidence and revolutionizing.











Denotations (Literal Descriptions)
Connotations (Implied Meanings / Symbolism)

  1. A person is sitting on a couch eating a sandwich or burger.

  2. The person appears to be enjoying the food, with eyes closed and taking a big bite.

  3. The text on the image reads:

    • “THAT’S finger lickin’ good”

    • “Kentucky Fried Chicken”

    • “MullenLowe” (likely the advertising agency).

  4. The setting looks like a cosy living room, with a couch and soft lighting.

  1. Pleasure and Satisfaction – The closed eyes and expressive eating suggest the food tastes extremely good, evoking enjoyment and indulgence.

  2. Comfort and Familiarity – The home setting implies that KFC is not just fast food but also comforting, something to enjoy in relaxed, everyday moments.

  3. Sensory Experience – The slogan “finger lickin’ good” implies food so delicious that you physically can’t resist licking your fingers, emphasizing taste and texture.

  4. Authenticity / Realness – The casual outfit and setting create a sense of authenticity, as if this is a real, relatable experience anyone could have.

  5. Brand Identity – The slogan and logo reinforce KFC’s long-standing brand image of indulgent, flavourful fried chicken

Comments

Post a Comment

Popular posts from this blog

Mise En Scene

S t r a n g e r t h i n g s During the opening eight minutes of Stranger Things, the mise-en-scène, makeup, and costumes all combine to create an atmosphere that is both nostalgic and eerie. The opening nine minutes unfold in the Hawkins National Laboratory — a cold, dim room with metal walls, humming fluorescent lights, and rows of science gear that instantly set tension and foreboding. The low-key lighting and the narrow hallways here produce an air of claustrophobia and secrecy and foretell the peril to follow. When the show cuts away to the cozy, warmly lit suburban existence that follows, the contrast is reassuring — a reminder of normal life and childhood security.Props too make a tremendous difference. On set, control panels and alarms anchor the story in science fiction, and at the children's basement, Dungeons & Dragons game figures and walkie-talkies instantly recall the 1980s and adventure. Makeup is subtle and realistic: the scientists are faintly sweaty and taut, ...
Read more

Camera Shots

Image
Task 1 Two Shot   Its usually a medium shot or a  medium close up to show us how or what the two characters are doing. It will imply that the two characters  are close. Medium Close Up  A medium close up is when a camera gets close on the character so that the face and the top of their shoulder is shown. We can literally see her showing her passport this can tell us that she might want us to prove something. Close Up On the close up it shows us one aspect of the character. This is usually represented to show the characters emotion and expression. Task 2 Birds Eye This bird eye angle can tell us how he's facing up at some thing very bright as  we can see on the side of his face.  This can tell us that he might be telling  us how he might looking for new knowledge, maybe trying to solve a problem . Task 3 He's wearing a suit and tie this can  tell the audience that he might be smart. We can see that tie isn't properly made and the shirt isn't fully ...
Read more