Denotations & Connotations
Connotations & Denotations In the advert, we can see a young boy sitting outside. He is wearing an old, faded blue shirt which shows he may not have many clothes. His facial expression is serious and sad, which immediately grabs attention. Behind him, there is a mud wall, suggesting the houses are made from natural, simple materials. The background is very bright, showing the hot sun and giving the sense of a dry climate. The advert also uses bold white text on the left side which is large and easy to read. At the top, we can see the WaterAid logo, making it clear which charity is behind the message. Extension: In this advertisement it is particularly powerful as it uses visual puzzle and strong connotations to attract peoples attention and create an impression. At first glance, the closeup image appears to show a sensual part of the body either a buttocks or knees, but the tagline “Sexy heels by Samantha "explains to us that its just a smooth heel. The turn of event eng...
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