1) Definition of a passive audience
A passive audience believes what they see or hear.
2) Definition of an active audience
An active audience thinks about media messages.
3) Definition of the hypodermic needle theory
Media messages affect everyone the same way.
4) Uses and Gratifications Theory
INFORMATION / SURVEILLANCE
Media text: The Times newspaper
Why: It tells audiences important information about politics, the world, and current events.
PERSONAL IDENTITY
Media text: Instagram
Why: It shows who you are.
DIVERSION / ENTERTAINMENT
Media text: Netflix
Why: It is fun to watch.
RELATIONSHIPS
Media text: WhatsApp
Why: It helps people talk to friends.
5) Blue Planet Audience Analysis
The Blue Planet clip gives information and entertainment. The visuals are interesting and help audiences enjoy learning about the ocean.
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