Learner Response Q3-Q6

 


Analyse the Heat advert featuring Beyonce to show how connotations are created to communicate meanings

In the advert of Beyonce featuring a perfume we can see the name 'Heat' can connote warmth, passion, intensity and desire which makes the product look more bold and eye popping. The strong red dress gives the dress this idea of reminding viewers how the colour red represents fire, warmth and attraction. Beyonce standing in that position is shown in a confident stylish pose with a bright glamours red dress which conveys the fact that people would view the perfume as strong and powerful. The text Beyonce emphasise that this fragrance is created by a famous celebrity which gives credibility to the product.





Why might charities use pictures of children in their advertising ?

They might use children because they are young and children create a strong emotional response and by this it makes people feel sympathetic for the children. choosing children for the adverts can show vulnerability and innocence which help doners understand that their situation is serious and urgent. In the image the child looks upset and serious which suggests hardship and that makes the viewers feel responsible to help out. Children also represent the future and so charities use them to show that donations can make a long-term difference. This can encourage people to donate because they feel their money will protect children and improve their lives.

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