Part 1: Skittles Advert Analysis
1) Key conventions
Logo = Big and clear so you remember the brand.
Colour = Bright rainbow colours show fun and lots of flavours.
Slogan = “Taste the Rainbow” tells us Skittles have many flavours.
Image = The rainbow made of Skittles looks fun and unrealistic.
2) USP and persuasion
USP – Lots of different fruity flavours in one bag. Persuasive techniques – Bright colours and a catchy slogan.
Part 2: Advert Research
1) Clear brand identity
Apple – “Think Different”. Shows Apple as creative and innovative.
2) Shock / controversial advert
Benetton – “UNHATE”. Used shocking images to get attention and start debate.
3) Emotional advert
Dove – “Real Beauty”. Made people feel good by showing real people.
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