OMO Advert: Blog Tasks

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1) What year was the advert produced?

It was produced in 1955.

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

In 1950s adverts, women were represented as domestic homemakers, subservient wives, and mothers whose purpose was to serve their families and please their husbands.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

It promotes the product by saying 'OMO makes whites bright' meaning that the product work well to clean a 'white' product showing that women should buy it because it cleans well. 

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

Make up -'red lipstick' that women still uphold beauty standards even when cleaning.
Props - clothes, towels, pegs shows that its the woman's dutiful role. 

5) Why is a picture of the product added to the bottom right of the advert?

So customer can recognize the product in the Super Market so they can buy the product.

6) What are the connotations of the chosen color's in this advert - red, white and blue?

The design gives similarities to Union Jack patriotic and this links to still being patriotic as a house wife.

7) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

It reinforces stereotypes that mothers are designed role of a house wife.

8) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

That this product is a cleaning product that only women should use to keep their clothes clean and make their children and husband happy.

9) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?


Modern audiences would respond that its stereotypical and women shouldn't be the only ones helping around the house and that it should be both ways.









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