Heat CSP

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Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

It helps readers navigate the internet brand and it provides inspirational and affordable fashion.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

It gives them conversation-starters and their  journalists have the answers to the questions before they’ve even been asked. They help celebrities to talk about their biggest secrets .


3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

They offer fashion styles that are affordable and fit every body shape. They also give tricks  and tips.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 


FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34
(14% 15-24, 37% 25-34)

SEGMENT:

MARITAL STATUS: 57% MARRIED
or living with partner / 43% single

Media Language


1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they create.

The cover lines look informal like there's no capital H in heat so its more of a informal little gossip magazine and could attract customers to buy the product. 


2) What are the connotations of the Heat colour scheme on this particular front cover?

Its all colour full so it can stand out from the other magazines the colours are hot colours like hot pink or very bright neon yellow. 


3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

Paparazzi images take photos of the celebrity's that aren't looked well or aren't always dressed as good when their out as if their hiding from looking good all the times when their just trying to wear normal clothes.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences. 

tattler has more modest and formal design and upper class information as for heat they have an informal colourful design and is all about gossip or what to buy something that's cheap heat is for lower or middle class.

Media Representations


1) What type of celebrities appear on the front cover of Heat? List them here. 

-Tv show celebrities,
-The royal families 
-Singers 

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)
Most is presented and shown as negatively because it gossips about celebrity's down falls.

3) How are women represented on the cover of Heat? Think about both images and cover lines here.
Most women are shown as something bad has happened like some celebrity got a divorce or had a hard break up or had a great down fall. 



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