Introduction to Music Video and BLACKPINK HYLT

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1) What are the key conventions of music video? 

Recurring techniques and stylistic elements used to engage audiences and promote artists that typically include performance based ,narrative, or conceptual visuals. 

2) What is intertextuality?

The relationship between texts, especially literary ones.

3) When did music videos first become a major part of the music industry?

It was in the early 1980s.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV (Music Television) launched on August 1, 1981, revolutionizing the music industry by broadcasting 24-hour music videos.

5) How are music videos distributed and watched in the digital age?

In the digital age, music videos are distributed primally through instant, global digital platforms and consumed through Highly personalised streaming services, social media and short form content apps.

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

They are know as bling and they are young teenage girls.

2) What audience pleasures are offered by the music video for How You Like That?

Diversion 

4) How was the How You Like That music video marketed and promoted to the audience?

They did a series of teasers then the band , social media accounts and reality shows , a "dance performances" video including choreography 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

The K-pop genre reflects the global nature of the media and music industries. Over the last 20 years, K-pop has become a cultural sensation

Industry

1) How were BLACKPINK formed and what records have they broken?

Most-watched premiere (1.66 million concurrent viewers), most views within 24 hours for a music video (86 million views) and fastest video to achieve 100, 200 and 600 million views. It was the 3rd most viewed music video of 2020.

2) What other successful artists have YG Entertainment created? You may need to Google this.


BIGBANG 2006 to 2024

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

In 2005 the launch of YouTube changed the way that consumers access and enjoy music video now that self-promotion is more common.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

New platforms that are streaming services with subscriptions such as Spotify, Apple Music, Beats Music and (most recently) YouTube Music. 

5) How are UK-based music videos regulated and what types of content require warnings? 

Music videos are largely consumed on YouTube, some UK-base record companies get their music rated by British board of film classifications. 

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