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Learner Response Q3-Q6

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  Analyse the Heat advert featuring Beyonce to show how connotations are created to communicate meanings In the advert of Beyonce featuring a perfume we can see the name 'Heat' can connote warmth, passion, intensity and desire which makes the product look more bold and eye popping. The strong red dress gives the dress this idea of reminding viewers how the colour red represents fire, warmth and attraction. Beyonce standing in that position is shown in a confident stylish pose with a bright glamours red dress which conveys the fact that people would view the perfume as strong and powerful. The text Beyonce emphasise that this fragrance is created by a famous celebrity which gives credibility to the product. Why might charities use pictures of children in their advertising ? They might use children because they are young and children create a strong emotional response and by this it makes people feel sympathetic for the children. choosing children for the adverts can show vulnera...
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Black widow

1) List the companies involved in the creation of Black Widow. Marvel Studios Walt Disney Studios Motion Pictures Visual effects companies like ILM and Wētā FX    2) What is conglomerate ownership and how does it link to Black Widow? Conglomerate ownership is when a big company owns smaller companies.  Disney owns Marvel, so Disney owns Black Widow.   3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?  Lots of explosions and action Famous actors High-quality special effects This shows it had a big budget.  4) How was Black Widow promoted to an audience? List at least three methods and why they were effective.  Social media – reached lots of fans quickly Trailers and posters – built excitement Brand deals and influencers – reached more audiences   5) What was the production budget for Black Widow and how much did it make at the box office?  Budget: about $288 mill...
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Film Industry : Marketing - Marvel Cinematic Universe

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films featuring the comic book characters are set. 2) How much money have the MCU films made in total according to this article? more than $18.2bn (£13.7bn) to date. 3) Why did Marvel create the Avengers films? Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's most popular characters like the X-Men and Spider-Man. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony Pictures and MCUR have partner ship  5) Which company owns the rights to the Fantastic Four and the X-Men? Disney owns the film and TV rights to the Fantastic Four and the X-Men 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service   Disney+? Disney has also announced plans for several new Marvel TV series, including one based on Thor's adopted brother Loki, on t...
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Industries: Ownership and Control

1)what is a conglomerate in the media industries Major media companies are called conglomerates they own lots of subsidiaries (smaller companies). 2)What is a subsidiary? Its a smaller company owned by a bigger company.  3)What are the benefits for media companies of vertical integration The benefits of media companies of vertical integration is that they own many more subsidiary companies and with that it makes them own more money. 4)What are the benefits for media companies of horizontal integration? The company gets bigger and has less competition . It can reach more audiences . It can share resources and save money . 5)Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you . Disney Netflix Gopro  6)What is convergence and what device has changed the relationship between audiences and producers?  Now read   this article about Face...
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Demographics and Psychographics

  1) What information do media companies use to create a demographic profile of their audience? A ge, G ender, E ducational level, S ocial class, R ace, E thnicity   2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? P ersonality,   I nterests,  A ttitudes,   L ifestyle choices,   P referred brands,  M otivations for buying 3) What are the seven different Psychographic groups?  E xplorers ,   A spirers ,   S ucceeders ,  R eformers ,  M ainstreamers ,  S trugglers ,  R esigned 4)  Write a brief summary of what each Psychographic group is seeking or motivated by. E xplorers – Seek adventure, new experiences, change and discovery. A spirers – Seek status, image, style and recognition from others. S ucceeders – Seek control, success, stability, and high-quality, reliable brands. R eformers – Seek personal growth, ethics, authenticity and social respo...
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Demographics

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 Age: Early Teens - Mid 50s    Gender: Mainly females but also males Race: Mainly black but also white  Home: childhood place  Indiana USA Job: singer  
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GSCE Media Autumn Term Index

1) First blog task - 10 questions 2) Poster Analysis 3) Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6) Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9) Demographics 10) Demographics and Psychographics 
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