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Demographics and Psychographics

  1) What information do media companies use to create a demographic profile of their audience? A ge, G ender, E ducational level, S ocial class, R ace, E thnicity   2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? P ersonality,   I nterests,  A ttitudes,   L ifestyle choices,   P referred brands,  M otivations for buying 3) What are the seven different Psychographic groups?  E xplorers ,   A spirers ,   S ucceeders ,  R eformers ,  M ainstreamers ,  S trugglers ,  R esigned 4)  Write a brief summary of what each Psychographic group is seeking or motivated by. E xplorers – Seek adventure, new experiences, change and discovery. A spirers – Seek status, image, style and recognition from others. S ucceeders – Seek control, success, stability, and high-quality, reliable brands. R eformers – Seek personal growth, ethics, authenticity and social respo...

Demographics

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 Age: Early Teens - Mid 50s    Gender: Mainly females but also males Race: Mainly black but also white  Home: childhood place  Indiana USA Job: singer  

GSCE Media Autumn Term Index

1) First blog task - 10 questions 2) Poster Analysis 3) Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6) Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9) Demographics 10) Demographics and Psychographics 

Blog Feedback

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Camera Movements And Editing

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  TILT The tilt shot is when the camera tilts up or down from fixed point. The director might have used this to show how the v illain or hero can be made to look weak or powerful. The effects for the audience can cause tension to build up.    CRANE The camera shot is a shot where the camera is attached to a crane and track or swoop in or out as required. The director might have used this to show a large high angle , epic scenes of dramatic action.     PAN   The pan shot is when the camera is horizontal and    turns left or right. The director might have used     this method to follow movement  a whip pan can     create a feeling of action or drama. Pace The effects for the audience is that hit makes a huge difference for the audience for example slow cuts build tension while the fast cuts suggest action and excitement.     Cut    The effects for the audience can be when a shot  ...

Camera Shots

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Task 1 Two Shot   Its usually a medium shot or a  medium close up to show us how or what the two characters are doing. It will imply that the two characters  are close. Medium Close Up  A medium close up is when a camera gets close on the character so that the face and the top of their shoulder is shown. We can literally see her showing her passport this can tell us that she might want us to prove something. Close Up On the close up it shows us one aspect of the character. This is usually represented to show the characters emotion and expression. Task 2 Birds Eye This bird eye angle can tell us how he's facing up at some thing very bright as  we can see on the side of his face.  This can tell us that he might be telling  us how he might looking for new knowledge, maybe trying to solve a problem . Task 3 He's wearing a suit and tie this can  tell the audience that he might be smart. We can see that tie isn't properly made and the shirt isn't fully ...

Mise En Scene

S t r a n g e r t h i n g s During the opening eight minutes of Stranger Things, the mise-en-scène, makeup, and costumes all combine to create an atmosphere that is both nostalgic and eerie. The opening nine minutes unfold in the Hawkins National Laboratory — a cold, dim room with metal walls, humming fluorescent lights, and rows of science gear that instantly set tension and foreboding. The low-key lighting and the narrow hallways here produce an air of claustrophobia and secrecy and foretell the peril to follow. When the show cuts away to the cozy, warmly lit suburban existence that follows, the contrast is reassuring — a reminder of normal life and childhood security.Props too make a tremendous difference. On set, control panels and alarms anchor the story in science fiction, and at the children's basement, Dungeons & Dragons game figures and walkie-talkies instantly recall the 1980s and adventure. Makeup is subtle and realistic: the scientists are faintly sweaty and taut, ...