Film Industry : Marketing - Marvel Cinematic Universe

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?

22 films featuring the comic book characters are set.

2) How much money have the MCU films made in total according to this article?

More than $18.2bn (£13.7bn) to date.

3) Why did Marvel create the Avengers films?

Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's most popular characters like the X-Men and Spider-Man.

4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?

Sony Pictures and MCUR have partner ship. 

5) Which company owns the rights to the Fantastic Four and the X-Men?

Disney owns the film and TV rights to the Fantastic Four and the X-Men.

6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service  Disney+?

Disney has also announced plans for several new Marvel TV series, including one based on Thor's adopted brother Loki, on their new streaming service, Disney+, so there'll be plenty more Marvel content to watch in future.

Industries: Ownership and Control

1)what is a conglomerate in the media industries

Major media companies are called conglomerates they own lots of subsidiaries (smaller companies).

2)What is a subsidiary?

Its a smaller company owned by a bigger company. 

3)What are the benefits for media companies of vertical integration

The benefits of media companies of vertical integration is that they own many more subsidiary companies and with that it makes them own more money.

4)What are the benefits for media companies of horizontal integration?

The company gets bigger and has less competition.
It can reach more audiences.
It can share resources and save money.

5)Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

Disney
Netflix
Gopro

 6)What is convergence and what device has changed the relationship between audiences and producers? Now read this article about Facebook’s acquisition of Instagram and answer the following questions:

Convergence refers to the fact that we can now access all types of media on pone device.

7)Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible. Now read this BBC article on Disney buying 21st Century Fox. 

In order to gain and income source and cancel out the future rivals.

8)What is the name of the media billionaire who used to own Fox? 

the media billionaire who used to own fox is Rupert Murdoch.

9)List 10 companies that are part of the Disney media empire. The graphic below will help you. 

Marvel
21st Century Fox
Disney Channel 
Pixar
Disney Television Animations 
Disney Junior 
20th Television Animations 
Disney Cinematic 
Radio Disney 
Disney Music Group 

10)Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article. 

For example, Disney owns film studios, CGI specialists, film distributors, TV channels (such as the Disney Channel) and streaming service Disney+. This gives Disney the chance to make money at every stage of production and distribution. Complete ownership = more profit and control.